Scott Cole & Associates is constantly investigating consumer complaints involving fraud and false advertising. False advertising can be defined as untrue or misleading information made by a seller to consumers for the purpose of selling them something, or inducing consumers to visit the seller's location.

Common examples of false advertising include:

  • "Bait and Switch" - Advertising a product or service at a low price, but with no intention of honoring that price;
  • Misrepresentations as to quality - Advertising that a product can perform in a particular way when it cannot;
  • Misrepresentations as to quantity - Advertising a product at a discounted price while stocking few, if any, of the advertised goods. The law requires sellers to stock enough of an advertised item to meet reasonable customer demand;
  • "Greenwashing" - Providing misleading information to consumers in order to create a false perception that products are "green" and/or "environmentally friendly."

We represent only consumers in these types of litigation. If you have purchased goods or services and believe you have gotten less than you bargained for, contact us for a free consultation at (510) 891-9800 or click here to submit a claim in confidence.